Privacy Policy

This policy was last updated on Wednesday May 19, 2021.

Our goal is to provide high quality death care services for all of our users, and to further that goal we collect and use information about you and other users of

This privacy policy will help you better understand how we collect, use,and share your personal information. It is Sincera Inc.’s policy to respect your privacy and comply with applicable laws regarding any personal information we may collect about you, including across our website, The terms“we” and “our” refer to Sincera Inc. (including our employees, agents, and other related parties) throughout this policy, and the term “website” refers to

This policy applies to users of our website and anyone who contacts us about our services, by any means. By using our website or contacting us about our services, you agree to the use, collection and disclosure of your personal information in accordance with this policy.

Personal Information We Collect

Personal information we collect about you includes personal information you knowingly and actively provide us when using or participating in any of our services and promotions. The types of personal information we collect might include, depending on what you choose to provide, items such as:

·     Name

·     Contact details (email, phone number)

·     Your reasons for contacting us

We may also collect any information automatically sent by your devices in the course of accessing our website. When you visit our website, our servers may automatically log the standard data provided by your web browser. It may include your device’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the configuration of your device, the time spent on each page, other details about your visit, and technical details that occur in conjunction with any errors you may encounter. Please be aware that while this information may not be personally identifying by itself, it may be possible to combine it with other data to personally identify individual persons. Where this information is considered personal information, it will be treated in accordance with this policy.

Reasons for Processing Your Personal Information

We only collect, use and disclose your personal information when we have a legitimate reason for doing so. In which instance, we only collect, use and disclose personal information that is reasonably necessary to provide our services to you.

These purposes may include:

  • to contact and communicate with you
  • to engage third party vendors to deliver your products and services such as caterers, venues, celebrants,     florists, etc.
  • for analytics, market research, and business development, including to operate and improve our     website, associated applications, and associated social media platforms

Please be aware that we may combine information we collect about you with general information or research data we receive from other trusted sources.

Collection, Use and Disclosure of Personal Information

We may collect personal information from you when you do any of the following on our website or in contacting us:

  • Sign up to receive updates from us via email or social media channels
  • Use a mobile device or web browser to access our content
  • Contact us via email, social media, phone or on any similar technologies
  • When you engage with us on social media

Security of Your Personal Information

When we collect and process personal information, and while we retain this information, we will protect it using commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying,use, or modification.

Although we will do our best to protect the personal information you provide to us, we advise that no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security. We will comply with laws applicable to us in respect of any data breach.

How Long We Keep Your Personal Information

We keep your personal information only for as long as we need to. This time period may depend on what we are using your personal information for, in accordance with this privacy policy. If your personal information is no longer required, we will delete it or make it anonymous by removing all details that identify you. We will also delete your personal information upon your request,provided we do not have a legal, accounting or reporting obligation requiring us to retain some or all of your personal information. Please see the “Contact Us” section below for details on how to make such a request.

However, if necessary, we may retain your personal information for our compliance with a legal, accounting, or reporting obligation.

Disclosure of Personal Information to Third Parties

We may disclose your personal information to:

  • a parent, subsidiary, or affiliate of our company
  • third party service providers for the purpose of enabling them to provide their services, for example, IT service providers, data storage, hosting and server providers, advertisers, or analytics platforms
  • our employees, contractors, and/or related entities
  • our existing or potential agents or business partners
  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you third parties to collect and process data

How we use cookies

We use cookies, web beacons, and other similar technologies, including from third-party partners such as Google and Facebook, for measurement services, better targeting advertisements, and for marketing purposes. These cookies, web beacons, and other similar technologies allow us to display our promotional material to you on other sites you visit across the Internet. We may also use cookies to ensure users receive a consistent user experience while we conduct A/B testing on certain aspects of our Sites in order to improve our product offerings. We may also use cookies to improve the performance and reliability of our site.

International Transfers of Personal Information

We are a Canadian company; however, the personal information we collect is stored and/or processed where we or our partners, affiliates, and third-party providers maintain facilities. Please be aware that the locations to which we store, process, or transfer your personal information may not have the same data protection laws as Canada, and may be subject to the disclosure rules of those countries. If we transfer your personal information to third parties in other countries: (i) we will perform those transfers in accordance with the requirements of applicable law; and (ii) we will protect the transferred personal information in accordance with this privacy policy.

Your Rights and Controlling Your Personal Information

You always retain the right to withhold personal information from us,with the understanding that your experience of our website or services may be affected. We will not discriminate against you for exercising any of your rights over your personal information. If you do provide us with personal information,you understand that we will collect, hold, use and disclose it in accordance with this privacy policy. You retain the right to request details of any personal information we hold about you.

If we receive personal information about you from a third party, we will protect it as set out in this privacy policy. If you are a third party providing personal information about somebody else, you represent and warrant that you have such person’s consent to provide the personal information to us.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time. We will provide you with the ability to unsubscribe from our email-database or opt out of communications. Please be aware we may need to request specific information from you to help us confirm your identity.

If you believe that any personal information we hold about you is inaccurate, out of date, incomplete, irrelevant, or misleading, please contact us using the details provided in this privacy policy. We will take reasonable steps to correct any personal information found to be inaccurate, incomplete,misleading, or out of date.

If you believe that we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you, in writing, setting out the outcome of our investigation and the steps we will take to deal with your complaint. You also have the right to contact a regulatory body or data protection authority in relation to your complaint.

Limits of Our Policy

Our website may link to external sites that are not operated by us.Please be aware that we have no control over the content and policies of those sites, and cannot accept responsibility or liability for their respective privacy practices.

Changes to This Policy

At our discretion, we may change our privacy policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy.

If required by law, we will get your permission or give you theopportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Contact Us

For any questions or concerns regarding your privacy, you may contact us by emailing with the subject line attn: Data Privacy Officer.